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Privacy Policy

1. Important notice

This privacy policy sets out how the Little Greene Corp uses and protects any information that Buyer gives the Little Greene Corp when Buyer use this website. The Little Greene Corp is committed to ensuring that Buyer’s privacy is protected. Should the Little Greene Corp ask Buyer to provide certain information by which Buyer can be identified when using this website, then Buyer can be assured that it will only be used in accordance with this privacy statement.

The Little Greene Corp takes Buyer’s privacy seriously and uses Buyer’s personal data as further explained in this Privacy Policy. The Little Greene Corp is the “controller” of the personal data Buyer provides to the Little Greene Corp.

Buyer has the right to object to the Little Greene Corp processing Buyer’s personal data for its legitimate business interests or for direct marketing purposes (including any related profiling). For more information about Buyer’s rights and how Buyer can exercise them, please see the section Buyer’s rights.

2. Personal data the Little Greene Corp may collect and why

Personal data is any information which identifies Buyer personally whether directly (for example, Buyer’s name) or indirectly (for example, information about Buyer’s use of the products and services).

The Little Greene Corp may collect the following data about Buyer:

  • Contact details: Buyer’s name, email address, and telephone number so that the Little Greene Corp can contact Buyer in response to an enquiry Buyer makes via the Site or in relation to the products and services that the Little Greene Corp has from time to time agreed to provide to Buyer;
  • Correspondence: The Little Greene Corp may collect any additional personal data Buyer may provide from time to time if Buyer contacts by email, letter or telephone, through the Site, by submitting a comment on the Site, or by any other means;
  • Transaction details: The Little Greene Corp or its third-party payment providers will collect information relating to transactions Buyer carries out through the Site and for the purposes of fulfilling Buyer’s orders;

Credit card policy

The Little Greene Corp does not store any card information. Any information provided is used during the purchase payment gateway to process the transaction and then destroyed

3. Cookies

What are cookies?

The Little Greene Corp collects information about Buyer’s use of the Site through cookies. Cookies are short pieces of text that are stored on Buyer’s device, in order to help a website to remember who Buyer is and other information about Buyer’s visit to the site. Cookies are stored on Buyer’s computer, tablet or smartphone. Cookies can help to display the information on the Site in a way that matches Buyer’s interests. Most major websites use cookies.

A. What cookies are used on this site?

The cookies the Little Greene Corp and its business partners use on the Site are broadly grouped into the following categories:

  • Essential – Some of the cookies on the Site are essential for us to be able to provide Buyer with a service Buyer has requested. An example of this could be a cookie used to enable Buyer to log into Buyer’s account on the Site or which allows communication between Buyer’s browser and the Site. The ‘cookie preference’ cookie described in the section “How can I reject or opt out of receiving cookies?” is also an essential cookie. Buyer may not be able to use the Site without these cookies.
  • Analytics – The Little Greene Corp uses analytics cookies to helps us understand how users engage with the Site. An example is counting the number of different people coming to the Site or using a particular feature, rather than the total number of times the site or feature is used. Without this cookie, if Buyer visited the Site once each week for three weeks The Little Greene Corp would count Buyer as three separate users. The Little Greene Corp would find it difficult to analyse how well the Site was performing and improve it without these cookies.
  • User Cookies – The Little Greene Corp uses cookies to improve Buyer’s experience by remembering Buyer’s preferences so The Little Greene Paint Corp knows how Buyer likes to use the Site. Examples of this would be remembering Buyer so that Buyer is served with the same content or to remember Buyer when Buyer comes back to the Site
  • From time to time, the Little Greene Corp may also use Buyer’s information to contact Buyer for market research purposes. The Little Greene Corp may contact Buyer by email, phone, fax or mail. The Little Greene Corp may use the information to customise the website according to Buyer’s interests.
  • Social Sharing – The Little Greene Corp uses third party cookies to allow Buyer to share content directly on the social networking/sharing sites like Facebook, Twitter or Google+. Examples would be if Buyer wanted to “like” or “tweet” about us or the products or services. Please see the “Third Party Cookies” section below for more details.

B. How can I reject or opt out of receiving cookies?

Buyer may refuse to accept cookies by activating the setting on Buyer’s browser which allows Buyer to refuse the setting of cookies. However, if Buyer selects this setting, Buyer may be unable to access certain parts of the Site. Unless Buyer has adjusted Buyer’s browser setting so that it will refuse cookies, the system will issue cookies when Buyer uses the Site. The “Help” menu of the toolbar on most browsers will tell Buyer how to prevent Buyer’s browser from accepting new cookies, how to have the browser notify Buyer when Buyer receives a new cookie, or how to disable cookies altogether.

For more information about cookies and how to stop cookies being installed or how to delete existing cookies from Buyer’s hard drive visit the following website: allaboutcookies.org.

C. Third party cookies

Some of the cookies described in the "What Cookies are used on the Site" section above are stored on Buyer’s machine by third parties when Buyer uses the Site. Third parties may also read cookies on Buyer’s browser to collect information or to serve content or advertisements to Buyer. The Little Greene Corp has no control over these cookies or how third parties use them; they are used to allow that third party to provide a service to The Little Greene Corp, for example analytics. For more information on these cookies and how to disable them, please see:

  • Internet Advertising Bureau website at www.yourBuyer’sonlinechoices.com where Buyer will be able to opt-out of receiving Interest-Based Advertising cookies from some of the third parties listed below; and/or
  • If Buyer wants to know more about how cookies work and how to manage or delete them, visit the World Wide Web Consortium's website. Internet Advertising Bureau website at www.youronlinechoices.com where you will be able to opt-out of receiving Interest-Based Advertising cookies from some of the third parties listed below; and/or
  • If Buyer wants to know more about how cookies work and how to manage or delete them, visit the World Wide Web Consortium's website.

4. How we use your personal data

The Little Greene Corp uses Buyer’s personal data for the following purposes:

  • To provide Buyer with the products and services Buyer has requested. The Little Greene Corp uses Buyer’s personal data to accept Buyer as a new or returning customer to provide Buyer with the products and services Buyer has requested in accordance with the website’s Terms and Conditions .
  • To send Buyer service communications, including in relation to changes to the Terms and Conditions of Business. The Little Greene Corp uses the contact details Buyer has provided to the Little Greene Corp so that the Little Greene Corp can communicate with Buyer about the products and services that the Little Greene Corp provides, including to let Buyer know about major changes to those products and services or to the Terms and Conditions or to any related information.
  • Direct marketing (including by third parties) If Buyer has provided Buyer’s consent or the Little Greene Corp otherwise has the right to do so, The Little Greene Corp may use Buyer’s contact details to send Buyer direct marketing and keep Buyer informed of promotional offers by email, SMS, post or telephone relating to the products and services.
  • Buyer can unsubscribe from the direct marketing at any time by clicking the “Unsubscribe” link in any of the emails or by contacting marketing@thelittlegreene.com
  • The trusted business partners would also like to use Buyer’s name, email address, postal address and telephone number to inform Buyer of similar products, services and promotional offers. The Little Greene Corp will only share Buyer’s personal data with the partners where Buyer has provided us with Buyer’s consent to do so. Buyer can unsubscribe at any time by clicking the “Unsubscribe” link in any of their emails or by contacting us.
  • To track Buyer’s usage of the website, communications, products and services the Little Greene Corp uses cookies and similar technologies to track Buyer’s activity on the Site so that The Little Greene Corp can provide important features and functionality on the Site, monitor its usage, and provide Buyer with a more personalised experienced.
  • To provide and improve customer support the Little Greene Corp uses Buyer’s personal data to be able to provide and improve the customer support the Little Greene Corp provides to Buyer (for example, where Buyer has questions about the products and services).
  • To maintain the records and improve data accuracy like any business, the Little Greene Corp processes personal data in the course of maintaining and administering the internal records. This includes processing Buyer’s personal data to ensure that the information the Little Greene Corp holds about Buyer is kept up to date and accurate.
  • To respond to enquiries, complaints and disputes the Little Greene Corp uses the personal data the Little Greene Corp holds about Buyer to help the Little Greene Corp respond to any enquiries or complaints Buyer has made, or deal with any dispute which may arise in the course of the Little Greene Corp providing its products and services to Buyer, in the most effective manner.
  • To investigate, detect and prevent fraud and comply with its legal obligations in certain circumstances, the Little Greene Corp uses Buyer’s personal data, only to the extent required, in order to enable us to comply with its legal obligations, including for fraud detection, investigation and prevention purposes. This may require us to provide Buyer’s personal data to law enforcement agencies if they request it.

5. Legal grounds for processing

Data protection law requires the Little Greene Corp to only process Buyer’s personal data if the Little Greene Corp satisfies one or more legal grounds. These are set out in data protection law and the Little Greene Corp relies on a number of different grounds for the processing the Little Greene Corp carries out. These are as follows:

Consent

In certain circumstances, the Little Greene Corp processes Buyer’s personal data after obtaining Buyer’s consent to do so for the purposes of:

  • sending Buyer marketing communications about its products and services;
  • conducting marketing research;
  • obtaining Buyer’s credit score so that the Little Greene Corp can establish the best possible payment terms the Little Greene Corp is able to offer to Buyer.

Necessary for the performance of a contract and to comply with our legal obligations

It is necessary for us to process Buyer’s basic contact details, payment details and information about the business Buyer represents for the performance of the Terms and Conditions of business between us. In particular, the Little Greene Corp relies on this legal ground to:

  • provide Buyer with the products;
  • communicate with Buyer about the products and services that Tthe Little Greene Corp provides to Buyer, including to let Buyer know about major changes to those products and services or to the Terms and Conditions of business between both parties or to any related information;
  • provide and improve customer support; and
  • notify Buyer about changes to its service

If Buyer chooses not to give some or all of the aforementioned information to us, this may affect its ability to provide its products and services to Buyer.

In certain circumstances, the Little Greene Corp also uses Buyer’s personal data, only to the extent required, in order to enable us to comply with its legal obligations, including to detect, investigate and prevent fraud.

Necessary for the purposes of our legitimate business interests or those of a third party

It is sometimes necessary to collect and use Buyer’s personal data for the purposes of its legitimate interests as a business, which are to:

  • provide Buyer with products and services that are as useful and beneficial as possible, including by personalising its contact with Buyer and making sure the Little Greene Corp tells Buyer about all the offers that are relevant to Buyer;
  • better understand the customer base so that the Little Greene Corp can improve its products and services and marketing activities (which could also benefit Buyer);
  • comply with the contractual obligations to third parties;
  • develop and improve the Site to enhance the customer experience;
  • train its staff so that the Little Greene Corp can provide Buyer with a better customer service;
  • respond to any enquiries or complaints Buyer has made, or deal with any dispute which may arise in the course of us providing its products and services to Buyer;
  • to ensure that content from the Site is presented in the most effective manner for Buyer and for Buyer’s computer;
  • ensure effective operational management and internal administration of the business, document retention, compliance with regulatory guidance and exercise or defence of legal claims.

Where the Little Greene Corp thinks there is a risk that one of Buyer’s interests or fundamental rights and freedoms may be affected, the Little Greene Corp will not process Buyer’s personal data unless there is another legal ground for us to do so (either that the Little Greene Corp has obtained Buyer’s consent to the processing or it is necessary for the Little Greene Corp to perform the contract with Buyer or to comply with the legal obligations).

6. Who we share your personal data with

The Little Greene Corp may provide Buyer’s personal data to its suppliers and service providers, including other companies in its group, who provide certain business services for us and act as “processors” of Buyer’s personal data on its behalf. In addition, the Little Greene Corp may disclose Buyer’s personal data if the Little Greene Corp is under a duty to disclose or share Buyer’s personal data in order to comply with any legal obligation, or in order to protect the rights, property, or safety, of the business, the customers or others. This includes, in specific cases, exchanging information with other organisations for the purposes of fraud protection.

In some cases, the personal data the Little Greene Corp collects from Buyer may, for the purposes set out above, be transferred outside the European Economic Area (EEA) and such destinations may not have laws which protect Buyer’s personal data to the same extent as in the EEA. The Little Greene Corp is required by data protection law to ensure that where the Little Greene Corp or its “processors” transfers Buyer’s personal data outside of the EEA, it is treated securely and is protected against unauthorised access, loss or destruction, unlawful processing and any processing which is inconsistent with the purposes set out in this Privacy Policy.

7. How long we keep your personal data for

The Little Greene Corp retains Buyer’s personal data for no longer than is necessary for the purposes(s) for which it was provided. What this means in practice will vary between different types of data. When determining the relevant retention periods, the Little Greene Corp takes into account factors including:

  • legal obligation(s) under applicable law to retain data for a certain period of time;
  • statute of limitations under applicable law;
  • potential or actual disputes; and
  • guidelines issued by relevant data protection authorities.

Otherwise, the Little Greene Corp securely erase Buyer’s personal data from its systems when it is no longer needed or permitted by Buyer’s permission

8. Rights

Rights What does this mean?
1. Right to be informed Buyer has the right to be provided with clear, transparent and easily understandable information about how the Little Greene Corp uses Buyer’s personal data and Buyer’s rights. This is why the Little Greene Corp is providing Buyer with the information in this Privacy Policy.
2. Right of access Buyer has the right to obtain access to Buyer’s personal data (if the Little Greene Corp is processing it) and certain other information (similar to that provided in this Privacy Policy). This is so Buyer is aware and can check that the Little Greene Corp is using Buyer’s personal data in accordance with data protection law.
3. Right to rectification Buyer is entitled to have Buyer’s personal data corrected if it is inaccurate or incomplete.
4. Right to erasure This is also known as ‘the right to be forgotten’ and, in simple terms, enable Buyer to request the deletion or removal of Buyer’s personal data where there is no compelling reason for the Little Greene Corp to keep using it. This is not a general right to erasure; there are exceptions.
5. Right to restrict processing Buyer has the right to ‘block’ or supress further use of Buyer’s personal data in certain circumstances. When processing is restricted, the Little Greene Corp can still store Buyer’s personal data, but may not use it further.
6. Right of data portability Buyer has the right to obtain and reuse Buyer’s personal data in a structured, commonly used and machine-readable format in certain circumstances. In addition, where certain conditions apply, Buyer has the right to have such information transferred directly to a third party.
7. Right to object to processing Buyer has the right to object to the Little Greene Corp processing Buyer’s personal data for its legitimate business interests or for direct marketing purposes (including in each case any related profiling).
8. Right to withdraw consent to processing If Buyer has given Buyer’s consent to the Little Greene Corp to process Buyer’s personal data for a particular purpose (for example, direct marketing), Buyer has the right to withdraw Buyer’s consent at any time (although if Buyer does so, it does not mean that any processing of Buyer’s personal data up to that point is unlawful).
9. Right to make a complaint to the data protection authorities Buyer has the right to make a complaint to the Information Commissioner’s Office (ICO) if Buyer is unhappy with how the Little Greene Corp has handled Buyer’s personal data or believe its processing of Buyer’s personal data does not comply with data protection law.

8. How to contact us

If Buyer would like to exercise Buyer’s data protection rights or if Buyer is unhappy with how the Little Greene Corp has handled Buyer’s personal data, please contact the Little Greene Corp’s Nominated Person for Data Protection via the ‘Contact Us’ section of the website.

If Buyer is not satisfied with its response to any enquiries or complaint or believes the processing of Buyer’s personal data does not comply with data protection law, Buyer can make a complaint to the Information Commissioner’s Office (ICO) by:

  • writing to: Information Commissioner’s Officer, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF;
  • calling: 0303 123 1113; or
  • submitting a message through the ICO’s website at: https://ico.org.uk/concerns/

9. Links to other websites

The website may contain hyperlinks to websites owned and operated by third parties. This Privacy Policy does not apply to those other websites. The Little Greene Corp encourages Buyer to read the privacy statements on the other websites Buyer visits, as they will govern the use of any personal data Buyer provides when visiting those websites. The Little Greene Corp does not accept any responsibility or liability for the privacy practices of such third-party websites and Buyer’s use of such websites is at Buyer’s own risk.

10. Changes to this privacy policy

This Privacy Policy was last updated on 22nd August 2023.

The Little Greene Corp may change this policy from time to time by updating this page. Buyer should check this page from time to time to ensure that Buyer is happy with any changes.